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21.06.15

Case Study

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On the Catwalk with Graduate Fashion Week

Celebrating creativity within the world of fashion GFW provides an unrivalled platform to showcase the industry’s future stars. Over 40 universities exhibit at the show every year and with the work of 1,000+ students on display the show attracts around 30,000 guests.

We were called in to ensure the venue for Graduate Fashion Week 2015 looked as good as the clothes on show, installing two catwalk structures and hanging drapes for the surrounding areas in Theatre East and Theatre West. The Truman Brewery’s ceilings were covered with fabric to ensure the lighting was right for the show. We also created a backstage area with our Easibuild Pipe and Drape system, by breaking up the large room into smaller dressing areas for the models.

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Known for launching careers of the likes of Stella McCartney and Julien MacDonald, GFW is in its 24th year and marks the second year in its edgier East London location.

Our Director Chris Brain commented: “The two catwalks for this show were positioned in very different rooms; one room was light and airy whilst the other was located in a darker basement. This meant that the two rooms required different approaches to ensure they were catwalk ready.

“We used fabric to create a backstage area with dressing rooms and to black out the glass windows, to ensure the lighting was perfect for the production. At the entrance to the brewery, we built a bespoke ground support structure with entrance way branding which greeted people on their arrival.

“Graduate Fashion Week is vital for giving young designers a stepping stone into the world of fashion and we’re proud to have been a part of such a brilliant event.”

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